Helping you get things done faster is a big focus for us at Bing. Whether it’s checking the status of your flight, accessing your online banking account or booking a room at a hotel, we are constantly exploring ways to help you make faster decisions. One way we do this is with “deep links”. Historically, we have used “deep links” as a way to surface popular pages within a given site. For instance, the result for...
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I am a new mom and the other day I was searching for diapers (I think I am buying new diapers every week), so I went to Bing and typed in diapers to see what came up. The first search result was for Diapers.com (which I love!) and the best part were these links that took me deeper into the content on diapers.com. So instead of having to click on the search result, look through the page and find the link to diapers it was just one simple click...
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When we were thinking about what searches we could improve on for this release, one thing we realized was that we actually were already getting a lot of searches right. A bunch of these were searches about a particular website you wanted. We returned the website, and you went there. Good times. But you didn’t stay there. We did some research, and it turns out that after you made it to that page, you often tended to go to a few predictable...
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